I'm Souheil Sabban — also known as ImSouheil.

My journey into e-commerce didn't start because I had money to invest, a successful business behind me, or someone showing me exactly what to do.

It started because my family's life changed.

During the banking crisis in Lebanon, my parents lost their money. Our way of living as a family suddenly became much more limited, and at a young age, I realized just how quickly your financial situation can change.

I was 18 at the time, and I started looking for solutions.

I knew I wanted to find a way to make money online and build something for myself, but I had no idea where to begin. I didn't have a mentor, a roadmap, or someone I could call whenever I got stuck.

That search eventually led me to e-commerce.

It Started With Mr. Football.

My first brand was called Mr. Football, and that's where my e-commerce journey truly began.

Like most beginners, I had to figure things out as I went.

I learned about products, websites, marketing, advertising, customers, content, and all the moving pieces that go into running an online business.

But more importantly, I started understanding the difference between simply selling products online and actually building a brand.

Mr. Football was my starting point. It gave me the experience that no video or course could fully teach me — actually building something, making mistakes, solving problems, and learning through the process.

Over time, what originally started as a solution to my own situation became something I genuinely wanted to master.

And the deeper I got into e-commerce and brand building, the more I realized how much opportunity there still is.

Why I Started Teaching

E-commerce is evolving every single day.

The way people discover products, shop online, interact with brands, consume content, and make purchasing decisions continues to change dramatically.

And I believe this is one of the best times to learn how to build something online.

At the same time, I know exactly how overwhelming it feels when you're starting from zero.

What is e-commerce? What should I sell? How do I build a store? How does marketing work? How do I actually build a brand?

I had all of those questions when I was 18.

The biggest problem was that I didn't know who to ask.

There wasn't someone beside me who could simplify everything and tell me, "Start here. Do this next. Avoid this mistake."

That experience is a big part of why I decided to start teaching.

The Training I Wish I Had at 18

I created an e-commerce training, completely free of charge, for anyone who wants to get into e-commerce but has no idea what it is, how it works, or where to begin.

You don't need previous business experience.

You don't need to already understand marketing.

You don't need to know what product you want to sell.

The purpose of the free training is simple: give you a real foundation.

It's the starting point I wish someone had given me when I was 18 and searching for answers.

I want you to finish it understanding what e-commerce and brand building actually involve, rather than jumping into something blindly because you saw someone online make it look easy.

For Those Who Want to Go Further

I also understand that learning the fundamentals and actually building your own business are two very different things.

For people who want more guidance, I created The Vision Room — a mentorship program where I take a small group through the whole process step by step: finding the product, sourcing it, building the store, launching it, and using AI to run it with less time and money.

It includes weekly group coaching, personal reviews of your work, and 1-on-1 help from me when you need it, because sometimes the thing holding you back isn't another three hours of content — it's having someone you can ask when you're stuck on a specific problem.

The Vision Room is there for people who want that deeper level of support.

But if you're just discovering e-commerce, start with the free training.

Learn the fundamentals. Understand the business model. See if this is something you genuinely want to pursue.

There's no reason to pay for something before you even understand what you're getting yourself into.

Why ImSouheil Exists

At 18, I was looking for a way forward.

E-commerce became that path for me, starting with Mr. Football and eventually developing into a much deeper passion for building brands.

Today, I want to make that starting point easier for someone else.

I'm not here to tell you that e-commerce is easy.

I'm not here to promise overnight success.

And I'm definitely not here to tell you that watching a course will magically change your life.

Building something real takes work.

My goal is to give you the knowledge, direction, and guidance that I wish I had when I started.