Build a real brand. Not another dropshipping fantasy.
The Vision Room is a step-by-step mentorship where I show you how to build a real store, and how to use AI to run it with less time and less money. Watch this first.
How this actually works
No theory-only courses. Every module maps to a step you take in your own store, in order.
Find the product
Validate real demand before you spend a dollar on inventory or ads.
Get it made right
Talk to suppliers, order samples, check quality, then place your bulk order.
Build & sell
A store that feels like a real brand, set up for COD and local delivery, with content and ads that get your first sales.
Grow what works
Read your numbers, keep customers coming back, and reinvest in what's actually selling.
Every piece of the process
From the first product idea to a brand that runs itself. This is everything the free training and The Vision Room walk you through.
Pick your starting point
Start free to understand the full model. Join The Vision Room when you're ready to actually build it, with me guiding you.
The Foundations
- Who I am and how I built my stores
- What e-commerce actually is, and is it saturated?
- The complete e-commerce roadmap
- The top mistakes beginners make
- The skills you need, and your next step
The Vision Room
- Everything in The Foundations
- Lifetime access to every lesson, including new ones as they're added
- A step-by-step roadmap, from finding a product to scaling it
- Weekly group coaching calls with live "hot seat" reviews
- Personal video reviews of your product, store & ads
- 1:1 calls with me when you need them
- Lebanon & Arab-market playbook: suppliers, COD, Whish/OMT, delivery
- AI for your business: build systems that save you time and money
- Ongoing updates on new AI tools and e-commerce changes
- A key-points PDF for every chapter
- Private community, with lifetime access
- Backed by the 120-Day Do-The-Work Guarantee
Apply, then a short call with me · 120-Day Do-The-Work Guarantee
The roadmap, step by step
Real sourcing takes time: samples, then bulk, then launch. The program is built around that, so you're never waiting around and never rushing.
Foundation
Mindset, how e-commerce really works in Lebanon, and the numbers behind a profitable store.
Product
Niche research, finding the product, and testing demand before you spend.
Sourcing
Finding suppliers, negotiating, and ordering your samples.
Build
While your samples ship: your store, branding, COD & Whish/OMT, delivery partners, content.
Inventory
Approve samples, place your bulk order, lock in pricing and margins.
Launch
Organic content, your first ads, and launch week.
Scale
Customer service, reading your numbers, and using AI to build systems that run without you.
The full roadmap
No product, no store yet? You go through every phase in order: product, sourcing, build, launch, scale.
- Product & sourcing lessons ready from day one
- Weekly group calls and personal reviews the whole way
Skip straight to growth
Already have a product or a store? You skip the product-finding weeks and focus on building, launching and scaling what you have.
- Week 1: a personal video audit of your store and offer
- Hot seats on your store and ads from the first call
- Store-building lessons ready from day one
How lessons are released: The Vision Room runs as a cohort. Lessons unlock week by week as the group moves forward, so you focus on one step at a time. As a founding member, your questions help shape the later lessons.
Run your store with AI, not a big team
Inside The Vision Room you learn how to use AI in your own business, the same way I use it in mine.
Build systems with AI
Set up AI to handle the repeat work: customer replies, order follow-ups, product descriptions and content ideas.
Do more yourself
Use AI for tasks you'd otherwise pay someone for, like ad scripts, copy and research, so more of your budget goes into stock and ads.
New tools, as they come out
AI changes every month. You get updates on the new tools and e-commerce changes worth knowing about, and how to use them.
Results I Have Got
Three years building e-commerce brands. Over $800K in personal sales. Zero corporate theory.
IMSOUHEIL started building online stores the same way most beginners do: testing products, running ads, and learning what actually moves the needle through trial and error. Three years and $800K+ in personal sales later, that hands-on experience is the entire curriculum. No recycled frameworks, no theory borrowed from someone else's business.
I still run a store in Lebanon today, dealing with suppliers, COD and delivery every week. The Vision Room is that exact process, taught step by step to a small group, including the AI systems I use to save time and money.
Read the full story: why I started →Frequently asked questions
Do I need experience to start? +
How much does The Vision Room cost? +
Can I talk to you before I join? +
How do I pay? +
Is the whole program available on day one? +
I already have a store. Is this for me? +
What's the difference between the free training and The Vision Room? +
What's the refund policy? +
Before the program starts: changed your mind? Full refund, no questions asked.
The 120-Day Do-The-Work Guarantee: if you do everything below and still don't make a single sale, I'll either keep working with you for free in the next group, or give you a full refund. Your choice. To qualify, within 120 days of the start date you must have:
1. Watched every lesson in the program
2. Attended at least 80% of the weekly calls live
3. Completed every assignment and checkpoint
4. Sent me your product, store and ads for review in our private messages at each stage, and applied the feedback
5. Launched your store and actively promoted it (content or ads) for at least 30 days
Then message me with proof (your store link, ads account and assignments) between day 90 and day 120. We'll do a short call to go through it together.
Life gets in the way? You can move your seat to the next group once, for free.
Refunds are paid back the same way you paid. I don't promise income. What you get out of this depends on the work you put in.
Will I make money? +
Your first store starts with one free lesson.
7 videos, free, instantly. Or take one of the 15 founding seats in The Vision Room and build it with me.
Get In Touch
Questions about the free training or The Vision Room? Message me directly and I'll personally get back to you.
Message sent. I'll reply by email soon.